ProCom Day 2022
– Local and Global Brands in an Unstable World
ProCom Day 2022
This year we are organizing the morning part of the program in English in favour to participate international communication professionals. During this part we will discuss the themes and the nature of the local and global brands. We warmly welcome English-speaking communicators to join the first part of the ProCom Day!
Program of the morning
9.00 Welcome to the ProCom Day 2022
Maria Mroue, Chairman of the Board, ProCom
Jussi-Pekka Rantanen, Senior News Presenter and Producer at the Finnish Broadcasting Company Yle
9.05 Keynote: National image in turbulent times – how war and pandemics affect the way we perceive and respond to other countries
Simon Anholt, Professor, Author
9.50 Studio Discussion by Simon Anholt and Jussi-Pekka Rantanen
Two brand cases:
10.00 Sustainable business and corporate values in post normal times – case Paulig
Rolf Ladau, CEO, Paulig
10.30 Trust, integrity and resilience in today’s turbulent world – case Tietoevry Ukraine
Kia Haring, Head of Communications and Sustainability, Tietoevry
11.00 Coffee Break
End of the session: Global and Local Brands
Tickets and registration
Member of ProCom:
Live 125 €
Online 95 €
Live 155 €
Online 125 €
VAT 24 % is added to the price.
Participation on site includes morning coffee.
If registration is canceled on or after May 26, 2022 we will charge 50% of the participation fee. For registrations canceled on or after 1.6.2022 we will charge the full participation fee. Changing participant to an event is free of charge until the day of the event.